Citat:
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To nije marketing. Ocigledne lazi se koriste za advertising i promovisanje, ali NE za marketing.
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Ovo je tacno u konkretnom slucaju, ali se ne bi slozio da je eksplicitno da svaki advertising i promovisanje u sebi nose laz.
btw. evo nekih definicija:
Advertising:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
Marketing:
Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate a "sale" then it's not marketing.
Cisto da ne bi doslo do zabune.
