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Sites that specialize in quality niche content (original and in-depth information on a focused topic) now rank better than sites with broad content on hundreds of different topics. The plethora of internet marketing "experts" who sell schemes for building rank have persuaded gullible site owners that "baby information for parents" is a niche. It's not. Making your own nutritious baby food at home might be a niche, but "baby information" is a Grand-Canyon-sized chasm of content.