btw, evo sta kazu i 37signals po ovom pitanju:
Citat:
Go from teaser to preview to launch
If an app launches in a forest and there’s no one there to use it,
does it make a noise? The point here is that if you launch your
app without any pre-hype, people aren’t going to know about it.
To build up buzz and anticipation, go with a Hollywood-style
launch: 1) Teaser, 2) Preview, and 3) Launch.
Teaser
A few months ahead of time, start dropping hints. Let people
know what you’re working on. Post a logo. Post to your blog
about the development. Stay vague but plant the seed. Also,
get a site up where you can collect emails from folks who
are interested.
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