http://www.google.com/analytics/conv...niversity.html
ne znam jel znate za ovo, ja nisam do malopre.. ovo su relativno poznate stvari o ROI optimizaciji, ali su ovde te informacije na jednom mestu, date koncizno i dolaze from the very source of all evil 
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Leadership is the art of getting people to want to do what you know must be done.
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