30. 04. 2008.
|
#1
|
član
Na probnom radu
Datum učlanjenja: 21.09.2006
Lokacija: Sabac
Poruke: 46
Hvala: 4
3 "Hvala" u 3 poruka
|
HyperTargeting
Citat:
MySpace is preparing to boost its advertising systems, by launching a targeted ad platform called HyperTargeting and creating a Web-based system that lets vendors purchase ads without dealing with human sales teams. HyperTargeting will 'look at a person's interests listed on their public profile and then classify the user into particular interest-specific categories.' MySpace claims that early tests resulted in a 300 percent increase in the number of ad click-throughs. The company apparently learned a lot from Facebook's earlier experiences with Beacon — MySpace members will be able to opt out of HyperTargeting, according to the company.
|
Slashdot
|
|
|