Prisustvo brenda - online marketing

[glaspodrinja.com]

Da je kreiranje spotova (video klipova) za potrebe reklamiranja određenog brenda postala praksa znamo svi. Ipak, na Internetu možemo pronaći i neke "velike igrače" koji su svoje reklamne spotove snimili samo za potrebe viralnog marketinga.

primeri slede:

Top 10 Viral Videos - Jun 2010
1. adidas – ‘Star Wars’ Cantina 2010 http://www.youtube.com/watch?v=3Zd_khk6zXo, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun) http://www.youtube.com/watch?v=W4o0ZVeixYU, agency: Trial DDB
3. Head – Andy Murray Street Magic in London, http://www.youtube.com/watch?v=xYjFoCIfyAU agency: n/a
4. Iceland – Visit Iceland, http://www.youtube.com/watch?v=4ei-Xgau8Kgagency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, http://www.youtube.com/watch?v=i-hXcRtbj1Y agency: EepyBird
6. Orbit Gum – The Prom Date, http://www.youtube.com/watch?v=59S-YaUvMIk agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, http://www.youtube.com/watch?v=rPIFXdLaZ4U agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, http://www.youtube.com/watch?v=dZtck5Lu8Doagency: Leo Burnett
9. Sapporo – Legendary Biru, http://www.youtube.com/watch?v=K-Rs6YEZAt8 agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, http://www.youtube.com/watch?v=_UTyGb67rp0%20lynx agency: n/a