e-fluentials - online influence

[Dragan Varagić]

Nedavno sam došao do informacije o ovom sajtu - www.efluentials.com.

Veoma interesantna tematika o online uticaju:

http://www.nua.com/surveys/index.cgi...57573&rel=true
Jan 21 2002: A new study from Burton Marsteller indicates that companies need to reach the most influential Internet users in order to succeed online.

The study, which was conducted with Roper ASW, terms influential Internet users “efluentials” and says they constitute 10 percent of all adult Internet users in the US.

Efluentials are generally early adopters of technology and are far more likely than average users to use email, newsgroups, bulletin boards, and listservs.

Burton Marsteller and Roper ASW believe that efluentials influence the purchasing decisions of about 155 million consumers, both online and offline.

Efluentials pass on their experience of a company or its website to 14 people. They pass on details of a positive experience to an average of 11 people but pass on details of a negative experience to an average of 17 people.

Men are most likely to pass on advice about technology, while women are more likely to be influential with regards to food, health, and women’s issues.

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A možete i proveriti da li ste vi uticajni na Internetu:
http://www.efluentials.com/quiz/