LBi i BMM zajedno

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Posle vise meseci od prvobitne informacije o ujedinjavanju LBi i Bigmouthmedia, sve spekulacije da ce taj dil biti "obogacen" nekim u prvom trenutku nedostupnim dilovima su pale u vodu. Elem, dobre vesti za sve u SEO biznisu, i u nasoj zemlji, naravno, je da je dil ostao takav kakav jeste, firma je registrovana, a sve pise u zvanicnom pr. Vec na prvu loptu je bilo jasno koliko je na ceni SEO, a stvarno detaljna analiza je dostupna na http://www.euroinvestor.co.uk/news/s...px?id=10905099.

Ima puno detalja u ovom izvestaju, a koliko je poverenje investitora (Carlyle Group je jedan od ulagaca u novu kompaniju) u svetlu buducnost SEO i PPC, u samo par naznaka:

The exchange ratio has been set so that, post rights issue, the shareholders in LBi will receive 51% in the merged entity, former shareholders in Bigmouthmedia will receive 25% in the merged entity and investors participating in the EUR40 million private placement will receive 24% of shares in the merged entity

The assumed share price for LBi is EUR 1.46 based on the latest share price of LBi as per February 23, 2010. Under these conditions the reverse merger principle gives an acquisition price of EUR 107.6 million including estimated deferred payment of EUR 6.7 million based on current share price. The equity in Obtineo is EUR 33.7 million including the funding of EUR 40 million. A preliminary valuation of client relationships in Obtineo has resulted in a value of EUR 6.7 million and the corresponding deferred tax liability is EUR 1.7 million. The remaining part EUR 68.9 million is allocated to goodwill.

Znaci od EUR 107.6 milki, 68.9 je "goodwill"???!!! In SEO we trust!

Imao sam prilike da radim sa BMM, i ubedljivo najjaci utisak nema veze sa samim poslom, vec sa nacinom kako se naplacuje rad. Kako oni naplacuju svoj rad, ERP konsultanti mogu samo da sanjaju, to je kategorija za sebe. Posle nije ni cudo sto su najveci, mozda neko ima i vise posla, ali oni naplacuju vise